Here is the link to Mama's 'lil' Helper Vodka groups page. Please gives us your feedback.
http://www.facebook.com/group.php?gid=132490612059
Thursday, September 24, 2009
Tuesday, September 22, 2009
Saturday, September 19, 2009
Join M.LH. Group!
To all who love our Vodka, Mama's 'lil' Helper Vodka has made a groups page on facebook. Here you can recieve updates, events, anything that we feel our consumer would be interested in. PLease feel free to search us under Mama's 'lil' Helper Vodka or search Rebecca Shapiro and you will be accepted.
Mama's 'lil' Helper Vodka Marketing Plan
Mama’s ‘lil’ Helper
Calling all shopaholics, workaholics, homemakers, gold-digger’s, all females alike. Even to all you men with a little female warrior in you we are calling to you too! Mama’s ‘lil’ Helper Vodka is here at last. Our Vodka is here to help you in your time of a mood adjustment. We got 5 bottles specifically designed with a look, taste and overall feeling of satisfaction designed for the mood you are in. So come on and try some Spa Day Vodka for when your tootsie’s need a rest, or a little Turned On Vodka for those special nights you are alone with no babies around. We got what you need when you need it. Just try it and see how our ‘lil’ helpers can truly help you! "Branding allows marketers to distinguish their products from all others". (MKTG, Lamb Hair McDaniel, pg. 135.)
Executive Summary
“The marketing concept includes the following: Focusing on customer wants and needs so that the organization can distinguish its’ product from competitors’ offerings and integrating all of the organization’s activities, including production, to satisfy these wants” .(MKTG, Lamb, Hair, McDaniel, p. 6)
Focusing on the bottle design, Mama’s ‘lil’ Helper launched our world famous advertising campaign, using the distinct differences combined with humor to reach out to our clients. Through joint direct sales activities in targeted bars and restaurants (strongly focused on the “hot spots” within a city) Mama’s ‘lil’ Helper will quickly become renowned as the hip helping brand in this community. Our sales force used high rotation in their sales visits with attractive promotional concepts and incentives, in order to tie in the ‘lil’ helper community into their image statement. Through time Mama’s ‘lil’ Helper Vodka will achieve the status of a lifestyle product, to the extent that it became a brand statement as such, with people ordering “Feisty ‘lil’ Helper please”.
Mission Statement
“The firm’s mission statement establishes boundaries for all subsequent decisions, objectives, and strategies. As such, a mission statement should focus on the market or markets the organization is attempting to serve rather than on the good or service offered” (MKTG, Lamb, Hair, McDaniel, p.18).
Mama’s ‘lil’ Helper Vodka takes pride in delivering that punch of satisfaction in every sip of every bottle of liquor. We use natural ingredients that allow that 100% OHH so tempting satisfaction that we strive to achieve.
"When consumers search extensively for a particular item and are very reluctant to accept substitutes, that item is a specialty item." (MKTG, Lamb Hair McDaniel, pg. 132)
Mama’s ‘lil’ Helper is not just a bottle with liquor in it, each bottle you can save and collect. Each bottle is so unique that when you see it you simply remember the good times it brought you and how it helped in the times of dyer need.
Mama’s ‘lil’ Helper Vodka stands out with its ultra soothing smooth taste that’s just the right amount of sinfully bliss. It can be enjoyed on the rocks with a twist or mixed with your other favorite liquor to take you where you want to be. Additions are being made as we speak to our facebook page, and soon recipes and other helpful tidbits will be right at your fingertips.
“The marketing concept includes the following: Focusing on customer wants and needs so that the organization can distinguish its’ product from competitors’ offerings and integrating all of the organization’s activities, including production, to satisfy these wants” (MKTG, Lamb, Hair, McDaniel, p. 6)
With 70% Proof alcohol content Mama’s ‘lil’ Helper will suit anyone’s mood swings; catered to woman of all ages legally to drink and for the men that have a female warrior inside them as well. M.L.H (Mama’s ‘lil’ Helper) will be the life of the party at home or in the club; you can enjoy it anywhere and with anyone.
"The way a firm defines its business mission profoundly affects the firms' long-run resource allocation, profitability, and survival" (MKTG, Lamb, Hair, McDaniel, p. 18. “What customers think they are buying-the perceived value-defines a business” (MKTG, Lamb, Hair McDaniel, p. 5).
M.L.H is affordable however still carries the premium vodka quality. Customer satisfaction and affordability is what sets the ‘lil’ helper apart from its competitors. We offer a new experience, great price, and long lasting great taste good for any Lounge/Nightclub, home or even a gift.
Marketing Objectives
“A marketing objective is a statement of what is to be accomplished through marketing activities” (MKTG, Lamb, Hair, McDaniel, p. 18).
Being a well-known ultra premium beverage sold in liquor stores, grocery stores, bars and nightclubs Mama’s ‘lil’ Helper strives on keeping its marketing ability at the highest of the scale. The first year profit goal is to rank closely with the top competitors to date which are Grey Goose Vodka and Absolut Vodka. If we can sustain our status to match and soon overcome we can be the top selling premium vodka on the market. That is what we strive for everyday in this business.
‘Lil’ Helper Factoids
Calling all shopaholics, workaholics, homemakers, gold-digger’s, all females alike. Even to all you men with a little female warrior in you we are calling to you too! Mama’s ‘lil’ Helper Vodka is here at last. Our Vodka is here to help you in your time of a mood adjustment. We got 5 bottles specifically designed with a look, taste and overall feeling of satisfaction designed for the mood you are in. So come on and try some Spa Day Vodka for when your tootsie’s need a rest, or a little Turned On Vodka for those special nights you are alone with no babies around. We got what you need when you need it. Just try it and see how our ‘lil’ helpers can truly help you! "Branding allows marketers to distinguish their products from all others". (MKTG, Lamb Hair McDaniel, pg. 135.)
Executive Summary
“The marketing concept includes the following: Focusing on customer wants and needs so that the organization can distinguish its’ product from competitors’ offerings and integrating all of the organization’s activities, including production, to satisfy these wants” .(MKTG, Lamb, Hair, McDaniel, p. 6)
Focusing on the bottle design, Mama’s ‘lil’ Helper launched our world famous advertising campaign, using the distinct differences combined with humor to reach out to our clients. Through joint direct sales activities in targeted bars and restaurants (strongly focused on the “hot spots” within a city) Mama’s ‘lil’ Helper will quickly become renowned as the hip helping brand in this community. Our sales force used high rotation in their sales visits with attractive promotional concepts and incentives, in order to tie in the ‘lil’ helper community into their image statement. Through time Mama’s ‘lil’ Helper Vodka will achieve the status of a lifestyle product, to the extent that it became a brand statement as such, with people ordering “Feisty ‘lil’ Helper please”.
Mission Statement
“The firm’s mission statement establishes boundaries for all subsequent decisions, objectives, and strategies. As such, a mission statement should focus on the market or markets the organization is attempting to serve rather than on the good or service offered” (MKTG, Lamb, Hair, McDaniel, p.18).
Mama’s ‘lil’ Helper Vodka takes pride in delivering that punch of satisfaction in every sip of every bottle of liquor. We use natural ingredients that allow that 100% OHH so tempting satisfaction that we strive to achieve.
"When consumers search extensively for a particular item and are very reluctant to accept substitutes, that item is a specialty item." (MKTG, Lamb Hair McDaniel, pg. 132)
Mama’s ‘lil’ Helper is not just a bottle with liquor in it, each bottle you can save and collect. Each bottle is so unique that when you see it you simply remember the good times it brought you and how it helped in the times of dyer need.
Mama’s ‘lil’ Helper Vodka stands out with its ultra soothing smooth taste that’s just the right amount of sinfully bliss. It can be enjoyed on the rocks with a twist or mixed with your other favorite liquor to take you where you want to be. Additions are being made as we speak to our facebook page, and soon recipes and other helpful tidbits will be right at your fingertips.
“The marketing concept includes the following: Focusing on customer wants and needs so that the organization can distinguish its’ product from competitors’ offerings and integrating all of the organization’s activities, including production, to satisfy these wants” (MKTG, Lamb, Hair, McDaniel, p. 6)
With 70% Proof alcohol content Mama’s ‘lil’ Helper will suit anyone’s mood swings; catered to woman of all ages legally to drink and for the men that have a female warrior inside them as well. M.L.H (Mama’s ‘lil’ Helper) will be the life of the party at home or in the club; you can enjoy it anywhere and with anyone.
"The way a firm defines its business mission profoundly affects the firms' long-run resource allocation, profitability, and survival" (MKTG, Lamb, Hair, McDaniel, p. 18. “What customers think they are buying-the perceived value-defines a business” (MKTG, Lamb, Hair McDaniel, p. 5).
M.L.H is affordable however still carries the premium vodka quality. Customer satisfaction and affordability is what sets the ‘lil’ helper apart from its competitors. We offer a new experience, great price, and long lasting great taste good for any Lounge/Nightclub, home or even a gift.
Marketing Objectives
“A marketing objective is a statement of what is to be accomplished through marketing activities” (MKTG, Lamb, Hair, McDaniel, p. 18).
Being a well-known ultra premium beverage sold in liquor stores, grocery stores, bars and nightclubs Mama’s ‘lil’ Helper strives on keeping its marketing ability at the highest of the scale. The first year profit goal is to rank closely with the top competitors to date which are Grey Goose Vodka and Absolut Vodka. If we can sustain our status to match and soon overcome we can be the top selling premium vodka on the market. That is what we strive for everyday in this business.
‘Lil’ Helper Factoids
- Distilled 6 times
- 70% Proof. Distilled and bottled in Brazil
“The product includes not only the physical unit but also its package, warranty, after-sale service, brand name, company image, value, and many other factors”(MKTG, Lamb, Hair, McDaniel,p.25).
Mama’s ‘lil’ Helper is the newest brand of vodka to hit the Vegas scene. Each bottle with its own mood that reflects you in that moment so you can feel comfortable with whatever it is you are in the mood for. The 5 bottle designs come in 5 distinct moods: Feisty, Spa Day, Turned On, Always a Part-ay and Leave Me Alone. Anyone can easily relate to these emotions and we made the liquor inside to represent that has well. Soothing and smooth yet with a burst of excitement. The bottles also can be saved to keep you remembering our vodka is here to stay and can help any one in any mood any day.
Promotion
“Sales promotions greatest strength is in creating strong desire and purchase intent. Coupons and other price off promotions are techniques used to persuade customers to buy new products” (MKTG, Lamb, Hair, McDaniel, p. 220).
Our ads are distinct and unique that no other brand has had the slightest creativity to what we have come up with. That is why when you see our ads you never pass them by, you stop and simply engage yourself into the moment that which each bottle brings to you. We know what our customers want and with our help they know what they want as well.
“A typical consumer is exposed to more than 2,500 advertising messages a day but notices only between 11 and 20.” ( MKTG, LAMB, Hair, McDaniel, pg. 77) “People don’t now what they want- they only want what they know.” ( MKTG, Lamb, Hair, McDaniel, pg.10)
“Place, or distribution, strategies are concerned with making products available when and where customers want them” (MKTG, Lamb, Hair, McDaniel, p.25).
Mama’s ‘lil’ Helper Vodka can be purchased at all major liquor stores and grocery stores. Once business takes flight we will be offering M.L.H to certain gas station franchises as well as smaller privately owned liquor stores. If you can not purchase a full bottle simply go to any bar and ask for a ‘lil’ helper and the bartenders will be sure to give you exactly what you want. Most profits will be made first in the bar/nightclub scene and we foresee a huge up sell in profits in liquor stores soon after the buzz hits the city.Mama’s ‘lil’ Helper not only has the right bottle to fit your mood but we have the right price to fit your wallet. To stand out from the rest we have come up with a reasonable price for nightclubs/bars as well as to the liquor/grocery stores. For the nightclubs/bars the cost of a case of 10 bottles of Mama’s ‘lil’ Helper would be $18.50 wholesale. You can shoes depending on sales which bottles you would like in the case. For liquor and grocery stores we have a smaller case of 5 bottles of which is their chose as well on which bottle brand they want at the cost of $10.25 wholesale. For the liquor/grocery stores our company set up a price point that they must stay in range of those price points to keep our guarantee to our consumers for an affordable premium vodka.
“A market-oriented firm defines its business in terms of the benefits its customers seek.” (MKTG, Lamb, Hair, McDaniel, pg. 9)
Helpful SWOT Analysis
Strengths: M.L.H offers the consumer a drink to go with how they are feeling. With its ultra soothing smooth taste people from all over know which liquor can help soil their days away. Our price is not like our competitors, we make prices for the everyday person that can easily spend a few dollars on themselves even through these hard economic times.
Weaknesses: Certain people may not care for our bottle names, may find them offensive so we need to take into consideration all views on our terminology. Many, many competitors on the market and there brand is already widely known. Also due to the economy certain consumers keep a tight hold on their wallets and may not care to spend even a few dollars on something they really care for.
Opportunities: Promote, promote, promote! Any new events here in Las Vegas any celebrity endorsements we can achieve will greatly help this brand succeed. Keeping our ads in the top magazines here in town will definitely keep the consumers know we are still here and “helping”.
Threats: Even though we have many competitors and to keep a distinct difference between us all will be difficult but the only main threat is ourselves. If we don’t’ get the business, publicity or numbers we need it’s a kink in our system that causes the threat to us. Threats are all internal the way we see it.
"The marketing plan is only as good as the information it contains and the effort, creativity, and thought that went into its creation. Having a good marketing information system and a wealth of competitive intelligence is critical to a thorough and accurate situation analysis" (MKTG, Lamb, Hair, McDaniel, p. 16).
Helpers Target Strategy
Generated to help any type of female or female inspired that are worried about the economy but still know that Mama’s ‘lil’ Helper is a fix for any need. They can be in any work field, a collegiate, any one that can associate themselves with something comforting and not stress related. This is also a group mature enough to handle and buy alcohol. Possibly host their own parties or arrive at a club seeking their ‘lil’ helper to make their night even more memorable that what they planned it to be. We do target to woman mainly but we do not discriminate if the “other” side wants a little help as well. We welcome all shapes, genders, and sizes.
“Marketers often define their target markets in terms of family life cycle, such as ‘young singles,’ ‘young married with children,’ and ‘middle-aged married without children” (MKTG, Lamb, Hair, McDaniel, p.75).
Mama’s ‘lil’ Helpers Secret Sauces
Fashion Fopa
Ingredients
1/2 oz Triple Sec
1/2 oz Blue Curacao
1/2 oz Mama’s ‘lil’ Helper Vodka- Always A Part-ay
1 tsp Sprite
1 oz Grenadine
1 1/2 oz Cosmopolitan Mix
1 tsp. Citrus juice
Directions
Shake all but the Sprite in a cocktail shaker with ice. Pour over a glass half-filled with ice cubes. Add the Sprite to taste, and a maraschino cherry, and serve. Part-ay your night away!
Orgasmic Explosion
Ingredients
1 oz. Mama’s ‘lil’ Helper Vodka- Turned On
½ oz. Grand Marnier
1 oz. Raspberry Liqueur
1 oz. Whip Cream
Directions
Shake and strain into champagne flute, garnish with a speared cherry or raspberry and indulge yourself into a turned on heat explosion.
Thursday, September 17, 2009
Loyal Customer
I love shopping for the mere fact I can roam and roam and roam and find new ideas for outfits or styles that could be coming out. I absolutely love Urban Outfitters. They have such unique clothes but they also have books, furniture, and accessories, anything you would want to buy or even just to look at.
I stay loyal to this company because you don’t see much of their vintage urban style in all stores also they have all types of books and memorabilia that you can hang and display anywhere to make a great statement. Their prices are moderate. Not too cheap but not overly expensive. They quality of the material used is great as well. My clothes last long enough for me to get my wear out of them. They are not made poorly so that when you wash them they don’t fall into yarn pieces on your floor.
This store also has men’s wear as well. So anyone can shop there. They don’t shun you if you look a certain way. They welcome any existing and new customers to the Urban Outfitters experience. I do however have a problem with their size range. They need to carry sizes that cater to the average person not the skinny mini model type person. I know for a fact if they started carry more sizes for the average body type my dear old daddy’s credit card would be so maxed out that he would disown me for the day. But he can be glad that I didn’t go over the limit. That’s one positive outlook, don’t you think.
I will stay loyal to my Urban Outfitters but will definitely suggest more average sizes to be on hand so that I can dabble in the daddy wallet and simply find new ideas for outfits.
I stay loyal to this company because you don’t see much of their vintage urban style in all stores also they have all types of books and memorabilia that you can hang and display anywhere to make a great statement. Their prices are moderate. Not too cheap but not overly expensive. They quality of the material used is great as well. My clothes last long enough for me to get my wear out of them. They are not made poorly so that when you wash them they don’t fall into yarn pieces on your floor.
This store also has men’s wear as well. So anyone can shop there. They don’t shun you if you look a certain way. They welcome any existing and new customers to the Urban Outfitters experience. I do however have a problem with their size range. They need to carry sizes that cater to the average person not the skinny mini model type person. I know for a fact if they started carry more sizes for the average body type my dear old daddy’s credit card would be so maxed out that he would disown me for the day. But he can be glad that I didn’t go over the limit. That’s one positive outlook, don’t you think.
I will stay loyal to my Urban Outfitters but will definitely suggest more average sizes to be on hand so that I can dabble in the daddy wallet and simply find new ideas for outfits.
Bottle Design Changes
After contemplating the designs of the bottles our design team has come up with a better and more marketable design for our vodka bottles. We have hired models and graphic designers to capture the essence of the vodka name and with that we have portrayed that into our design concept.
It actually is coming along quite well. I am very pleased of the progress made. I have also had great feedback about the Vodka and already have questions on when it can be purchased. Things are definitly moving along greatly.
It actually is coming along quite well. I am very pleased of the progress made. I have also had great feedback about the Vodka and already have questions on when it can be purchased. Things are definitly moving along greatly.
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